Color Management
Time:2024-09-29
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For the wide-format and signage segment of the print industry, color management has come a long way. When the technology was brand new and the quality was … questionable at times. Color management was the last thing on anyone’s mind. Getting “close enough” was often the goal and ensuring color matched between banners, billboards, and the marketing materials being produced on analog presses wasn’t a primary consideration.
But that has all changed.
The quality of wide-format inkjet devices has come a long way. Now being just as good as offset, the color gamut is impressively large, and it has the ability to achieve the same color across multiple machines with repeatability. This means wide-format and signage has now entered the age of reliable color.
Color management for wide-format and signage applications is no longer an afterthought. In fact, just like with other print technologies and applications, it has quickly become an expected part of the process. As that happens, there are a few factors to keep an eye on to ensure your operation stays ahead of the curve and provides the products your clients expect.
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